A different keyword map for every industry
A garage customer searches the moment the car breaks down, with the area name and little deliberation. Someone choosing an architect reads, compares and comes back to Google for weeks. A law firm's client usually starts from the problem itself, not from the word lawyer. So the keyword map is built from the way your customers phrase the need: commercial terms that bring enquiries, questions that build trust, and service plus area combinations for businesses that work locally.
