Organic SEO & Link Building Blog
Professional articles, tips and advanced strategies for SEO, link building and digital marketing
Featured article
Website SEO checklist: 30 checks a business owner can do on their own in an hour
30 SEO checks a business owner can run on their own within an hour, grouped into six areas: indexing, on-page optimization, content, technical, local presence and trust. Each check comes with one line that explains how to verify it, plus a summary table that shows what to fix first.
Latest articles and guides
Link Buying
5, 25, 50 or 100 links: which link package fits the stage your site is at
How to choose between a single backlink and packs of 5, 10, 25, 50, 100 and 250 links based on your site's age, the level of competition and the number of pages that need support. Includes a recommended release pace, an anchor mix for each pack size and a table of per-link prices before VAT.
SEO
Google Search Console for business owners: the practical guide
Google Search Console is Google's free tool that shows which searches your site appears for, which pages made it into the index and what's holding the others back. In this guide: setting it up correctly, reading the reports, three analyses that uncover opportunities and a short monthly routine.
SEO
Why isn't my website showing up on Google? 12 reasons and how to check them yourself
A website that doesn't show up on Google isn't indexed yet, is blocked by mistake, or is indexed but losing to stronger competitors. We've gathered 12 common reasons, from noindex and the canonical tag to thin content and a manual action, each with a self-check in Search Console.
Paid advertising
How to split your budget between paid ads and organic SEO by business stage
Paid buys traffic now, organic builds an asset that stays even when the ads are off, and the split between them depends on your business stage and your data. A decision framework for a new business, an established local business, an online store and a seasonal business, and how to measure both channels together.
Paid advertising
WhatsApp ads or lead forms: which converts better for your business
An ad that opens a WhatsApp chat, an instant form or a landing page: a comparison by lead quality, response speed, follow-up workload and cost per qualified lead. Includes a decision table by business type, the role of an AI agent on WhatsApp, and privacy and consent basics.
Paid advertising
How much do Google Ads cost? Building a budget, cost per click and management fees
The cost of Google advertising is the number of clicks times the cost per click, and the cost per click is set in an auction shaped by your industry, the competition and the quality of your ad. Inside: a transparent way to build a budget with a worked example, the difference between the ad budget and the management fee, and what burns money in a campaign.
Paid advertising
How to build a Facebook and Instagram campaign that brings leads, not just likes
Facebook and Instagram ads bring in inquiries when the objective, the audience, the creative and the measurement all point at the same business action. This guide covers choosing the objective, broad versus interest audiences, creative that converts, a WhatsApp campaign with instant replies, measurement and the learning phase.
Paid advertising
What a Google Ads campaign manager does and how to choose the right one for your business
What a Google Ads campaign manager actually does, how the service is priced and what should happen in the first month of a new account. Plus the metrics worth understanding, red flags when choosing a provider, and how paid and organic work together.
Interactive tools: test yourself
Quizzes and analysis tools to help you better understand your site's SEO status
SEO Knowledge Quiz
Free SEO audit
A technical check of your site's home page: 16 checks run live, with a score and what to fix.
Run the free auditBacklink profile health check
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