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Keyword research guides

All SEO starts with what your customers actually search for. These guides explain how to find keywords, how to tell a term that brings buyers from one that brings readers, and how to build a keyword map for your site. Want a ready-made report for your business? Everything is on our keyword research page.

All articles on Keyword Research

  • A desk with strategy documents and a laptop, planning a keyword map to prevent cannibalization

    Keyword Research

    Keyword cannibalization: when your own pages compete with each other

    When your pages compete with each other for the same keyword, Google gets confused and everyone loses. Here's how to spot keyword cannibalization in minutes, fix it without losing rankings and prevent it up front, at the research stage.

    9 min read

  • A laptop showing search data charts next to a notebook, for sorting commercial and informational keywords

    Keyword Research

    Commercial vs informational keywords: where to aim every page on your site

    A service page aimed at an informational keyword won't sell, and an article aimed at a commercial keyword won't rank. This guide shows you how to identify the intent behind every keyword, assign it to the right page and build a funnel that brings in customers, not just visitors.

    10 min read

  • A colorful illustration of artificial intelligence and data networks

    Keyword Research

    Keyword research in the AI era: how to show up in ChatGPT's answers

    People now ask ChatGPT and Google full questions and get a single summarized answer. This practical guide explains how keyword research is changing in the AI era and how to build content that answer engines choose to cite.

    9 min read

  • An aerial view of a city at night, the arena where local businesses compete on Google

    Keyword Research

    Local keyword research: how a local business wins on Google and Google Maps

    Local customers search for a service and a city, and if you're not there, you lose them to a competitor. A practical guide to building a local keyword list and using it on your website and your Google Business Profile, so you show up both in the results and on the map.

    10 min read

  • A small business owner working on a laptop with keyword charts

    Keyword Research

    Long-tail keywords: the secret weapon of small businesses

    Don't have a national chain's budget? You don't need one. Long-tail keywords bring in searchers who know exactly what they want, with less competition and far more conversions. Here's how to find them for free and turn them into customers.

    9 min read

  • A laptop screen with charts of search data for keyword research

    Keyword Research

    The complete guide to keyword research: from your first keyword to customers from Google

    Every successful SEO effort starts with precise keyword research. In this complete guide: what it really is, why without it your SEO is guesswork, which types of keywords exist and how to build a list that brings in customers, step by step.

    10 min read

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