SEO guides
VeloLinx's guides to organic SEO on Google in one place: how to build a strategy, how to write content that matches what people search for, what to check in technical SEO and how to read a monthly report. They are written for business owners who want to understand what is happening on their site and make informed decisions. Looking for someone to do the work for you? Everything is on our SEO services page.
All articles on SEO
SEO
Website SEO checklist: 30 checks a business owner can do on their own in an hour
30 SEO checks a business owner can run on their own within an hour, grouped into six areas: indexing, on-page optimization, content, technical, local presence and trust. Each check comes with one line that explains how to verify it, plus a summary table that shows what to fix first.
SEO
Google Search Console for business owners: the practical guide
Google Search Console is Google's free tool that shows which searches your site appears for, which pages made it into the index and what's holding the others back. In this guide: setting it up correctly, reading the reports, three analyses that uncover opportunities and a short monthly routine.
SEO
Why isn't my website showing up on Google? 12 reasons and how to check them yourself
A website that doesn't show up on Google isn't indexed yet, is blocked by mistake, or is indexed but losing to stronger competitors. We've gathered 12 common reasons, from noindex and the canonical tag to thin content and a manual action, each with a self-check in Search Console.
SEO
What is SEO (organic search optimization)? A simple explanation for business owners
A simple explanation of what SEO is: how a search engine crawls and ranks websites, the four pillars of organic SEO, how it differs from paid ads, what a business owner should expect and how to vet a provider.
SEO
Google algorithm updates: why sites drop and how to survive
Sites drop in algorithm updates because Google reassesses quality, authority and search intent. Here's how to spot an update hit, recover the right way and build a site around what updates try to reward.
SEO
Ethics, trust and content: how a law or accounting firm builds authority on Google
Google holds a law or accounting firm to a strict standard. Here's how to build trust and authority with expert content, E-E-A-T signals and a precise keyword map, without clashing with your profession's ethics rules.
SEO
SEO migration: how to replace your website without losing rankings
A complete SEO migration guide to upgrading or replacing a website without losing rankings: URL mapping, 301 redirects, preserving strong content and checks before and after launch, step by step.
SEO
How to read an SEO report: the 4 metrics that tell the whole story
A trustworthy SEO report answers 4 questions: what happened to rankings, organic traffic, conversions and the links built. Here's how to read each metric correctly and spot a provider who dresses up the numbers.
SEO
Social media or Google: a practical comparison of social media marketing and organic SEO
Social media creates awareness that disappears when you stop paying, while organic SEO captures customers who are already searching and builds a compounding asset. A comparison of cost, reach and lifespan, and when it makes sense to combine the channels.
Interactive tools: test yourself
Quizzes and analysis tools to help you better understand your site's SEO status
SEO Knowledge Quiz
Free SEO audit
A technical check of your site's home page: 16 checks run live, with a score and what to fix.
Run the free auditBacklink profile health check
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