Paid advertising guides
How to plan a campaign that brings inquiries, not just clicks: choosing channels, audiences and creative, measuring down to the deal and managing the budget. These guides explain the principles for business owners, when to combine campaigns with organic SEO and how to read the numbers without chasing metrics that bring no customers. Want us to run your campaigns? Everything is on our paid advertising page.
All articles on Paid advertising
Paid advertising
How to split your budget between paid ads and organic SEO by business stage
Paid buys traffic now, organic builds an asset that stays even when the ads are off, and the split between them depends on your business stage and your data. A decision framework for a new business, an established local business, an online store and a seasonal business, and how to measure both channels together.
Paid advertising
WhatsApp ads or lead forms: which converts better for your business
An ad that opens a WhatsApp chat, an instant form or a landing page: a comparison by lead quality, response speed, follow-up workload and cost per qualified lead. Includes a decision table by business type, the role of an AI agent on WhatsApp, and privacy and consent basics.
Paid advertising
How much do Google Ads cost? Building a budget, cost per click and management fees
The cost of Google advertising is the number of clicks times the cost per click, and the cost per click is set in an auction shaped by your industry, the competition and the quality of your ad. Inside: a transparent way to build a budget with a worked example, the difference between the ad budget and the management fee, and what burns money in a campaign.
Paid advertising
How to build a Facebook and Instagram campaign that brings leads, not just likes
Facebook and Instagram ads bring in inquiries when the objective, the audience, the creative and the measurement all point at the same business action. This guide covers choosing the objective, broad versus interest audiences, creative that converts, a WhatsApp campaign with instant replies, measurement and the learning phase.
Paid advertising
What a Google Ads campaign manager does and how to choose the right one for your business
What a Google Ads campaign manager actually does, how the service is priced and what should happen in the first month of a new account. Plus the metrics worth understanding, red flags when choosing a provider, and how paid and organic work together.
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